Published on Monday, October 3, 2011
Canada’s Optometrists Raising Awareness About Eye Health
To kick off Eye Health Month this October, the Canadian Association of Optometrists has launched a campaign to raise awareness about eye health. The campaign will feature television, newspaper and online ads as well as a new consumer-oriented website and a Facebook page.
A study conducted by the School of Optometry, University of Waterloo, shows that one in seven Canadians will be diagnosed with an eye disease. And those who feel safe because they have excellent vision should beware, as up to half of these conditions are asymptomatic. Since people who do not have any visual acuity problems rarely see an eye doctor for an exam, they run the risk of allowing a disease to develop undetected.
The CAO is therefore promoting the importance of getting your eyes checked on a regular basis, which could also help in the early detection of diseases such as diabetes or high blood pressure. “We want to let Canadians know that optometrists are there to ensure that their vision is in good hands," said Dr. Lillian Linton, CAO president.