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Marketing Tools

OSI clinics have access to tools corresponding to their expectations at the marketing level. In fact, whether it is for an annual communication plan including a market study or not, a strategic positioning for the clinic or for a range of available tools, OSI clinics can communicate efficiently with their market.

Communication plan
Over a determined period, this service gives the clinic a planning in which different marketing tools are being used. Follow-ups and corrective measures throughout the process and project efficiency analysis are included. Clinics that want to stand out from competitors and increase their market share use this kind of strategy.

Strategic positioning
Clinics choose their positioning and the quarterly campaigns relevant to this positioning. The tools adapt easily to the clinic’s personalization and take in charge the clinic’s marketing initiatives for the next year or more.

Communication tools
OSI marketing services provides clinics with a number of tools that are adapted to the optical market. The main purpose is to communicate with current and potential patients, yet without planning regular activities. A variety of tools are available to OSI clinics:

- Clinic Brochures
- Logos and stationery
- Newspaper Ads and Yellow Page Ads
- Recall cards, "thank you" cards and birthday cards
- Newsletters
- Counter cards
- Promotional Items and bags
- Webs Sites
Etc...

...Also available is OSI's Marketing Guide, the guide that contains all useful information for profitable marketing actions. Another exclusivity for OSI members!