Marketing

Advertising Agency

OSI is proud to offer its members a marketing service specialized in optometry. Simple, quick and efficient, OSI's Marketing Services has been offering its members in-house advertising/marketing services for 10 years.

With a team of 5 Marketing Account Managers and 3 Graphic Designers, OSI now has the capability to support the marketing and advertising needs of the most demanding clinics. The biggest advantage of our in-house advertising agency is that it is specialized 100% in the optical market and has a unique branding approach for each individual clinic.

OSI Marketing Services: your partner in success!

Marketing Tools

OSI clinics have access to tools corresponding to their expectations at the marketing level. In fact, whether it is for an annual communication plan including a market study or not, a strategic positioning for the clinic or for a range of available tools, OSI clinics can communicate efficiently with their market.

Communication plan
This service offers the clinic a planning approach in which different marketing tools are being used over a fixed period. Follow-ups and corrective action along the way as well as a detailed analysis are included. For the clinics that want set themselves apart and increase their market share.

Strategic positioning
Clinics choose their positioning and the quarterly campaigns focus on this positioning. The tools used adapt easily to the clinic’s personalization and take charge of its marketing initiatives for the next year or more.

Communication tools
OSI marketing services provides clinics with a number of tools that are adapted to the optical market. The main purpose is to communicate with current and potential patients without planning regular activities. A variety of tools are available to OSI clinics:

• Clinic Brochures
• Logos and stationery
• Newspaper and Yellow Page Ads
• Recall, thank you and birthday cards
• Newsletters
• Counter cards
• Informative posters / kiosks
• Promotional Items and bags
• Webs Sites
  Etc…

You may also consult OSI’s Marketing Guide, chock-full of useful information for profitable marketing actions. Another exclusive for OSI members!

Internet / Intranet / E-commerce

OSI has made the integration of Internet technologies a strategic priority, our main goal is to eventually have all our operating communications done electronically.

The implantation of an OSI intranet, a secured connection between the information systems of the network and its members, allows the sharing of privileged information. For example, instant access to OSI services, pay account statements online, browse suppliers online catalogues, access bulletin boards and instant news on the industry and networks.

The B2B site, allows members to position their clinics in the growing e-commerce and internet services market. A great number of suppliers are added to the B2B on a regular basis in order for their products to be more efficiently accessible to OSI clinics.

Finally, a great number of clinics use their Website for online appointment scheduling and contact lens ordering. There will be an increased demand for these services by future patients and  these types of online services will be growing fast in the coming years.

Web Site Creation and Hosting

The short-term objective of this service is to allow all OSI clinics to have individual Web sites at the lowest possible cost.

Whether or not the clinic has access to the Internet, OSI's Web site creation is offered at a very affordable price. The clinic's site will also be hosted on OSI's Web site which in turn creates more synergy and "hits" for the clinic.

The creation of the site is suggested by OSI's Marketing Services and chosen among ready-made templates or custom made to better fit the image of the clinic. As part of a communication strategy, the Website of a clinic should essentially follow the graphic line that represents the clinic, this explains the growing popularity of personalized websites.

The website is hosted directly on OSI’s server at a very affordable rate. Hosting solutions and Web site creations are offered to OSI clinics which gives them the opportunity to be displayed on the world wide Web and be accessible 24/7.