Did you know that your clinic’s website can have an expiration date?
February 1, 2023
Find out how to tell if your clinic’s website is cutting edge or outdated.
When was the last time you visited your clinic’s website? When was the last time you updated it?
Did you know that websites have an expiration date? The life of your website is only 2-3 years. Styles change and Google adapts their algorithm. Content needs to be kept up to date, with industry technology and style changes reflected.
Think of your website as an additional team member. It needs to be on brand, knowledgeable about your products and services, and be fashionable. It should be able to take appointments, order contact lenses, and talk about what makes your clinic special. Can your website do that? Patients can see it as a source of information on eye diseases, as well as what you offer them for product and services, who you are as a clinic, what your patient care philosophy is. Did you recently add a dry eye clinic? Are you now managing Myopia in a new way? Your website should reflect this. Otherwise your patients don’t know.
Ask yourself these questions:
If you checked ALL of the boxes, congratulations, your website is doing great! If you didn’t, it might be time to update it. At OSI, we offer website creation and hosting services. We can help you make the website an integral and productive team member. Reach out to your Regional Account Manager for a free personalized website assessment.
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