News
![image](https://images.opto.com/opto/images/newsOpto-160-en-20231129-021836.png)
November 28, 2023
HOW TO MINIMIZE NON-PURCHASE VISITS IN OPTOMETRY CLINICS
A visit without a purchase represents a missed opportunity. Various reasons might prompt this decision: perhaps the patient found better services elsewhere, a broader frame selection, or more attractive pricing.
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November 21, 2023
UPDATING YOUR CLINIC'S WEBSITE
Your clinic's website is more than just an online showcase. It is an essential resource for your patients, providing information about eye diseases and your products and services.
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November 14, 2023
OPTIMIZING YOUR CLINIC'S INVENTORY MANAGEMENT
Frame inventory management is vital to the success of your optometry practice and customer satisfaction.
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October 31, 2023
CREATING AN EFFECTIVE GOOGLE BUSINESS PROFILE FOR YOUR CLINIC
Google Business Profile (GBP), formerly Google My Business, is a free tool from Google designed to establish a business's online presence on Google and Google Maps.
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October 17, 2023
TOUGH DECISIONS: STARTING FROM SCRATCH OR BUYING AN OPTOMETRIC CLINIC?
As an optometrist, you have two options for owning a clinic: starting from scratch or acquiring an existing one in whole or in part.
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September 26, 2023
SECURING YOUR CLINIC'S DATA
Optometry, like any other health field, relies on processing a significant volume of confidential clinical data that continues to grow with the influx of patients.
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