News
January 17, 2024
CHOOSE INDEPENDENCE: A FUTURE FOR YOUNG OPTOMETRISTS
As you stand at the threshold of your career in optometry, you're faced with a challenging decision: work for a large chain or embrace independence by starting your own clinic.
Read ArticleNovember 28, 2023
HOW TO MINIMIZE NON-PURCHASE VISITS IN OPTOMETRY CLINICS
A visit without a purchase represents a missed opportunity. Various reasons might prompt this decision: perhaps the patient found better services elsewhere, a broader frame selection, or more attractive pricing.
Read ArticleNovember 21, 2023
UPDATING YOUR CLINIC'S WEBSITE
Your clinic's website is more than just an online showcase. It is an essential resource for your patients, providing information about eye diseases and your products and services.
Read ArticleNovember 14, 2023
OPTIMIZING YOUR CLINIC'S INVENTORY MANAGEMENT
Frame inventory management is vital to the success of your optometry practice and customer satisfaction.
Read ArticleOctober 31, 2023
CREATING AN EFFECTIVE GOOGLE BUSINESS PROFILE FOR YOUR CLINIC
Google Business Profile (GBP), formerly Google My Business, is a free tool from Google designed to establish a business's online presence on Google and Google Maps.
Read ArticleOctober 17, 2023
TOUGH DECISIONS: STARTING FROM SCRATCH OR BUYING AN OPTOMETRIC CLINIC?
As an optometrist, you have two options for owning a clinic: starting from scratch or acquiring an existing one in whole or in part.
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