News
Aug 28, 2025
A Clinic Close to Home: Erin Poirier’s Vision for Community Care
Graduation at Waterloo’s School of Optometry & Vision Science ends with the Spring Awards, a series of distinctions marking the shift from student to practitioner.
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Jul 21, 2025
Prescription Sunwear: A Clinical Opportunity, Not Just an Accessory
Every day, patients leave clinics unprotected. Not because they weren’t told about UV risks—but because the recommendation stopped short. As an optometrist, your role in UV protection doesn’t end with awareness. It begins with prescription sunwear reframed as clinical care.
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Jul 21, 2025
Your Clinic’s Reception Starts on Google
Type your clinic’s name into Google—or just “optometrist near me”—and the first thing that surfaces isn’t your homepage—it’s your Google Business Profile (GBP).
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Jul 3, 2025
Far from the City, Close to the Work: What Two Optometrists Discovered Going Rural
When Dr. Mindy Blumberg began her career, she imagined serving remote Indigenous communities through mobile eye clinics.
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Jun 23, 2025
Freedom, Growth, and Impact: Why More Optometrists Are Choosing Independence
As the optometry landscape evolves, more practitioners are questioning the traditional paths laid out before them.
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Jun 11, 2025
Future Focus Episode 9: Thriving in Rural Optometry with Dr. Amal Ahmed
In the latest episode of Future Focus, Dr. Amal Ahmed joins hosts Dr. Amrit Bilkhu and Dr. Alexa Hecht to talk about the kind of opportunity that doesn’t come with a listing or a launch plan.
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