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Jul 21, 2025

Prescription Sunwear: A Clinical Opportunity, Not Just an Accessory

Every day, patients leave clinics unprotected. Not because they weren’t told about UV risks—but because the recommendation stopped short. As an optometrist, your role in UV protection doesn’t end with awareness. It begins with prescription sunwear reframed as clinical care.

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Jul 21, 2025

Your Clinic’s Reception Starts on Google

Type your clinic’s name into Google—or just “optometrist near me”—and the first thing that surfaces isn’t your homepage—it’s your Google Business Profile (GBP).

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Jul 3, 2025

Far from the City, Close to the Work: What Two Optometrists Discovered Going Rural

When Dr. Mindy Blumberg began her career, she imagined serving remote Indigenous communities through mobile eye clinics.

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Jun 23, 2025

Freedom, Growth, and Impact: Why More Optometrists Are Choosing Independence

As the optometry landscape evolves, more practitioners are questioning the traditional paths laid out before them.

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Jun 11, 2025

Future Focus Episode 9: Thriving in Rural Optometry with Dr. Amal Ahmed

In the latest episode of Future Focus, Dr. Amal Ahmed joins hosts Dr. Amrit Bilkhu and Dr. Alexa Hecht to talk about the kind of opportunity that doesn’t come with a listing or a launch plan.

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Jun 5, 2025

Canadian New ODs Launch 2025 Workforce Report Backed by OSI Group

OSI Group (Optometric Services Inc.) is proud to announce the release of the 2025 Canadian New ODs Workforce Report.

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May 26, 2025

Is your PMS doing all it could?

In most clinics, the Practice Management System runs quietly in the background—handling appointments, processing invoices, keeping the day on track.

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May 14, 2025

Future Focus Episode 7: Building a Successful Independent Practice with Digital Marketing

Independent optometrists grow by turning even small online moments into lasting patient relationships.

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